Resourcefulness

If someone told you: there’s buried treasure somewhere in the world, there’s no map – just a silent video as the clue, oh and you’ve got 48 hours to find it…

What would you do?


Vollebak threw down this challenge.

Less than 14 people in the world solved it. I’m one of those people.

Here’s how I did it:

Going Viral

The metrics generated from this story were 221K impressions in 24 hours, and a trip to the UK to visit their headquarters.

Chapter 1 | The Shrub

Obviously the treasure was somewhere in a desert… But which desert?

Using an AI plant identification tool called Leafsnap allowed me to distinguish this shrub as the Cane Cholla, which grows mainly in Arizona and New Mexico.