How to bring Hyundai into the Future
The Challenge:
When auto-enthusiasts think sleek, sexy, powerful, fast, it would be a stretch to say Hyundai in the same breath as Ferrari, Lamborghini, Porsche or even Tesla.
We’ve got an image problem.
Approach
1. Logo
Update logo to reflect new brand direction
Minimalist primary and secondary color palette
Scrolling as a more UX friendly way of consuming content
2. Filter
Remove non essential information on home screen to direct consumers to desired pages
Reduced clutter elevates the feel of the brand
White space draws attention to limited elements and keeps readers focused
3. Business Model
Diversify offering to Subscription based model
Consumers are able to purchase or subscribe to car packages – thereby offering greater flexibility and choice
Subscription provides Hyundai with a better predictive understanding of recurring revenue
Before
After
Design System
By consolidating the menu into Shop and Sign In, we are able to create a unique experience for the consumer every time.
A centralized user platform provides Hyundai owners with a simplified one stop area to check in on things like:
Billing
Maintenance
Upgrades
Community