Double Diamond

This framework was developed in tandem with the team at IDEO

IASB | Industry Attractiveness Business Strength Matrix

The IABS Matrix enables organizations with various projects to place strategic frameworks around where to allocate resources and prioritize.

In an organization with high business strength playing in a highly attractive industry, the prudent course of action is to grow, seek dominance and maximize investment. Should the business strength be medium, the company should evaluate potential for dominance via industry segmentation, identify competitive weaknesses and build strengths leveraging on those.

In a low, low environment, the organization should look to trust leader statesmanship, time their exit and divest accordingly.

Industry Attractiveness | External Factors

  • Market Size

  • Market Growth Rate

  • Cyclicality/Seasonality

  • Competitive Structure

  • Barriers to Entry

  • Industry Profitability

  • Technology

  • Inflation

  • Regulation

  • Social Issues/Environmental Issues

  • Political Issues

  • Legal Issues

Business Strength | Internal Factors

  • Market Share

  • Sales Force

  • Marketing

  • Customer Service

  • R&D

  • Manufacturing

  • Distribution

  • Financial Resource

  • Image/Brand

  • Product Line Breadth

  • Quality/Reliability

  • Managerial Competence